Tarun Katial, former CEO of ZEE5, and Keertan Adyanthaya, former Head of Content & Communication for The Walt Disney Company APAC in Hong Kong, have collaborated to launch Serendipity Media Technology. This AI-powered platform is designed to address a gap in the media industry, providing writers, producers, and entertainment platforms with relevant and suitable content. The aim is to revolutionize content creation for writers and streamline the selection process for media platforms.
With a combined experience of over five decades in the broadcast and digital media space, the co-founders bring their extensive knowledge and deep understanding of the needs of both media platforms and content creators. The platform, initially launching in India, will subsequently expand to global markets such as the USA and UK.
The Indian Media and Entertainment industry, projected to grow by 25% in 2021 according to a FICCI-EY report, offers a fertile ground for Serendipity Media Technology. The platform intends to facilitate end-to-end story evaluation, providing writers with information and intelligence to create content that aligns with broadcasters or platforms. Producers will benefit from the ability to filter content based on relevancy, and the platform aims to offer a profound understanding of audience preferences to media platforms.
Tarun Katial, Co-founder of Serendipity Media Technology, expressed delight at the launch, emphasizing the goal of providing writers with tools to simplify content creation through a structured approach and AI assistance. Keertan Adyanthaya, Co-founder, highlighted the excitement about creating an inclusive platform that empowers content creation while gaining a deeper understanding of audiences. The platform is set to go live in mid-July 2021.
